News

July, 2017

MEARS AND GEICO MILITARY TEAM MARCH TO TOP-15 FINISH AT KENTUCKY

SPARTA, Ky. (July 8, 2017) - Each and every race weekend, drivers and teams are in control of many variables that will impact their performance, but there is always one element that is out of any person's control - the weather. And Mother Nature decided to roar her ugly head on Friday evening for the second consecutive week, only an hour before the scheduled start of the NASCAR Xfinity Series race at Kentucky Speedway. Due to the magnitude of the severe storms in the Sparta region, NASCAR was forced to postpone the 200-lap event until Saturday afternoon.

Under clear and sunny skies, Casey Mears and his Biagi-DenBeste Racing team were ready for battle on Saturday. Rolling from the 25th position, Mears quickly used his veteran skills to miss a multi-car crash on the initial green flag start. With cars spinning directly in front of the nose of the GEICO Military Ford, Mears dodged the accident and only received minor damage to his grill. After pitting for repairs, the seasoned driver restarted from 33rd-place. Within one lap, Mears gained five spots and in just five laps later, the No. 98 machine held the 24th position.

No. 98 Ford Mustang

When the scheduled competition caution slowed the pace on lap 26, Mears ran in the 22nd position - a gain of 11 spots in as many circuits. The California-native reported his GEICO Military Ford was "way too loose" as Stage 1 was coming to close, but despite this handling condition, Mears ran in 18th-place on lap 45. During the stage break, crew chief Jon Hanson called Mears to pit road for four tires, fuel and a track bar adjustment to help the loose feeling. Once back under green, Mears continued to run inside the top-15 and by lap 100, the No. 98 Mustang took over the 13th position.

Over the final 100 laps, the GEICO Military Ford continued to be troubled by the loose handling ailment, even though the No. 98 team took every opportunity to make adjustments. "Loose everywhere" was the common chatter on the radio and with 30 laps to go, Mears found himself in 18th-place. In the closing laps, Mears drove the GEICO Military Ford back into the top-15 and crossed the finish line in the 15th position. This is the pairing's third top-15 effort of their limited 2017 Xfinity Series schedule.

"It was nice to get out of there with a top-15 finish today," Mears said. "The Biagi-DenBeste crew worked hard on the car all day and I was able to gradually get to the front. I was fortunate to miss that first crash at the green flag, which was a little scary since it happened right at the start/finish line. We've been able to rack up some top-15 finishes with the GEICO Military team and we will keep making progress as the season moves along."

June, 2017

Fresh From Florida Returns to Home State on No. 98 Ford

Casey Mears Fills in For Injured Aric Almirola with Biagi DenBeste Racing

Weekend Statistics and Notes

The No. 98 Fresh Form Florida Ford team looks to return to Victory Lane at Daytona International Speedway with Casey Mears behind the wheel. Mears will once again fill in for the injured Aric Almirola in Saturday's XFINITY race after subbing at Pocono Raceway. As defending winners of the Daytona Firecracker 250, Biagi DenBeste Racing and Fresh From Florida are looking to repeat their 2016 victory. Fresh From Florida will return to its home state for the second time this year to promote locally grown produce and seafood.

Mears has experience at the 2.5-mile track with 25 Monster Energy NASCAR Cup Series starts. He also has four starts in the XFINITY Series with two of those races resulting in a Top 10. Mears will look to score his first superspeedway win during the July 4th weekend.

No. 98 Fresh From Florida Ford Primary Paint Scheme
No. 98 Fresh From Florida Ford

About Richard Petty Motorsports

A performance and marketing driven company, Richard Petty Motorsports, co-owned by NASCAR Hall of Famer Richard Petty and successful business entrepreneur Andrew Murstein, is one of the most recognized brands in all of motorsports. With a history of over 200 wins and business partnerships with national and global leaders, today the race operation fields one team in competition in the NASCAR premier series with driver Aric Almirola. Almirola will return to the iconic No. 43 Ford with partners Smithfield Foods, STP, United States Air Force and Fresh From Florida. The team is headquartered in Mooresville, N.C.

 

No. 98 Ford is Fresh From Florida in Pocono

Casey Mears Fills in For Injured Almirola in XFINITY Race with Biagi DenBeste Racing

Weekend Statistics and Notes

Fresh From Florida knows the way to Victory Lane with Biagi DenBeste Racing. The last time the Florida Department of Agriculture and Consumer Services campaign adorned the hood of the No. 98 Ford Mustang, Aric Almirola drove to a win at Talladega Superspeedway. With Almirola injured in a crash at Kansas Speedway, Biagi DenBeste Racing regular Casey Mears will jump behind the wheel of the No. 98 Fresh From Florida Ford Mustang this weekend at Pocono Raceway and will work to raise awareness and promote the sale of the high quality produce and seafood produced and grown in Florida.

Although this is Mears' first NASCAR XFINITY Series start at the "Tricky Triangle" he also knows how to find Richard Petty Victory Circle at the Pocono Raceway. The Bakersfield, Calif., native scored two ARCA wins in 2003. He also has experience behind the wheel in the Monster Energy NASCAR Cup Series. He made 28 Monster Energy Series starts where he tallied one Top Five (fourth in 2007), three Top-10 finishes and one Pole award.

Weekend Chatter

"I appreciate Fresh From Florida and Biagi-DenBeste Racing giving me the opportunity to fill-in for Aric while he continues to recover," Mears said. "We've shared the 98 car this year and have had a solid season to this point. I look forward to this chance to have more time with the team as we continue our year together and hope to have him back in the car soon."

May, 2017

MEARS OVERCOMES BACKUP CAR TO FINISH 21ST AT CHARLOTTE

Concord, NC (May 27, 2017) - Whenever Casey Mears enters the infield at Charlotte Motor Speedway, he is quickly reminded of his 2007 Coca-Cola 600 win. He piloted the No. 25 National Guard car to Victory Lane for Hendrick Motorsports on Memorial Day weekend and his relationship with the military continues to run deep. Mears was elated when GEICO announced in February that they would feature the GEICO Military paint scheme on the No. 98 Biagi-DenBeste Racing Ford Mustang. The Charlotte weekend is always special to him and 2017 would elicit those same emotions.

Mears and his GEICO Military team got to work when the NASCAR Xfinity Series took to the track at Charlotte Motor Speedway on Friday. A home game of sorts, the teams and drivers are afforded the opportunity to slumber in their own beds during the final week of May.

No. 98 Ford Mustang

Mears and the No. 98 GEICO Military Ford Mustang appeared to have speed when practice got underway. Unfortunately, the Bakersfield, CA, native would experience a failure in the right front of his racecar that sent him hard into the outside wall. The heavy contact caused significant damage, resulting in the Biagi-DenBeste Racing team bringing out the backup car. The team hustled to get the GEICO Military Ford ready, but Mears was faced with a formidable challenge when he arrived at the speedway for qualifying. Despite the setback in practice, he managed to secure a 25th place starting position in Saturday's Hisense 4K TV 300.

When the NASCAR Xfinity Series took the green flag on Saturday afternoon in front of a passionate crowd, Mears looked to remain patient and gather positions as the day wore on. With 200-laps and 300-miles of scheduled racing, the GEICO Military Ford would be afforded time to make progress. He battled an ill-handling racecar, but the Biagi-DenBeste pit crew made adjustments during pit stops to assist in his effort. Mears broke into the top-20 and as the laps continued to count down, he managed to hold his position. 12 caution flags slowed the field over the course of the afternoon, but Mears managed to keep his No. 98 GEICO Military Ford out of trouble and score a solid 21st place, lead lap finish.

"It was a long day, but we managed to salvage a decent finish in the GEICO Military Ford," Mears said after the race. "We obviously had the problem in practice, forcing us to go to our backup car. I'm proud of the effort that our Biagi-DenBeste guys put in to get the GEICO Military Ford ready for the race today. We fought handling issues all day, but the team made great decisions when it counted. I thought we did the best we could with what we had. Now we have to start focusing on putting together our car in order to be ready for Pocono."

Casey Mears and the Biagi-DenBeste Racing team will hit the track at Pocono Raceway for the weekend's opening practice session on Friday, June 9th, at 1:00 PM (ET). Qualifying will follow on Saturday at 9:35 AM (ET).

The Pocono Green 250 NASCAR Xfinity Series race is on Saturday, June 10th, and it will be televised live on FOX beginning at 1:00 PM (ET). The Motor Racing Network (MRN) will carry the live radio broadcast, along with SiriusXM NASCAR Radio, channel 90.

Please visit www.GEICO.com to learn how you could save money on more than just auto insurance.

You can also follow GEICO Racing on Twitter: www.twitter.com/geicoracing

 

Almirola has Momentum and Past Success on His Side at Talladega

GEICO Racing

Weekend Statistics and Notes

Fresh off a ninth-place finish at Richmond International Raceway, Aric Almirola and the No. 43 Fresh From Florida Ford team look to draft on that momentum heading to Talladega Superspeedway. The team finished fourth in the Daytona 500, the last superspeedway race this season, and is optimistic in their chances at the 2.66-mile track this weekend.

Almirola will run double duty this weekend with sponsor Fresh From Florida. Saturday, he will compete in the Biagi DenBeste Racing No. 98 Fresh From Florida Ford. He’s finished 10th in the last three XFINITY races he competed in at Talladega, including last spring with the Biagi DenBeste Racing team. He also scored a win in the No. 98 Fresh From Florida Ford Mustang last summer at Daytona International Speedway. He looks to get in the mix on Saturday and drive to Victory Lane.

Almirola not only has proven success at superspeedways in the XFINITY Series but also the Monster Energy Series as well. He scored his first Monster Energy Series win at Daytona International Speedway in July 2014. He made 14 starts at Talladega Superspeedway and scored two Top-10 finishes. Last fall, he scored his best finish of eighth.

 

Appearances

Almirola will stop by the Monster Energy stage in the Fanzone leading into the GEICO 400.
When: Sunday, May 7, 10:30 a.m.
Where: Talladega Superspeedway Fanzone

 

Weekend Chatter

“Talladega can definitely be a crap shoot. You want to run up front all day, but at the same time, you have to make sure you are at the right place at the right time in order to miss any of the ‘Big Ones’. We had a great day there last fall and a really good finish this year at the Daytona 500. We have a great engine program with Roush Yates Engines, and the guys at the shop have built good superspeedway cars. I’m excited to get out there on Sunday and work to be in position to make a run for the win at the end.

“We’ve got Fresh From Florida on the car for both of the Monster Energy and XFINITY Series races this weekend. It’s always fun to have them on the car. Being Fresh From Florida myself, I love having an abundance of Florida products around the race track.”

April, 2017

CASEY MEARS SCORES NINTH PLACE FINISH IN THE GECKO'S BACKYARD

GEICO Racing

RICHMOND, VA. (April 29, 2017) - As the NASCAR Xfinity Series entered Richmond International Raceway, Casey Mears and the Biagi-DenBeste Racing team looked to continue building a strong foundation, as Saturday's 250-lap race would mark only their third race together this season. With Richmond, Virginia sitting less than 100-miles from GEICO's corporate headquarters, Mears and company aimed to have a solid day. After qualifying in the 21st position, Mears battled back from one lap down, avoided close wrecks and crossed the finish line in ninth-place. This marks the No. 98 team's first top-10 result of the 2017 season.

After taking off from the 21st starting position, Mears quickly picked up three spots to solidly place the GEICO Military Ford inside the top-20. Due to a combination of Mears needing more "rear grip" in the No. 98 Ford Mustang and the leader setting a blistering pace, the Bakersfield, California native would go one lap down in the opening, caution-free stage. When the yellow flag waved on lap 75 to slow the field at the conclusion of Stage 1, the Biagi-DenBeste Racing pit crew quickly serviced the GEICO Military machine with four fresh tires, fuel, wedge and air pressure adjustments.

No. 98 Ford Mustang

Restarting from the 19th position on lap 87, Mears hastily passed his competitor within one lap to not only take over 18th-place but insert himself into the free pass position should another caution be displayed. On lap 115, the timely yellow allowed Mears to receive the Lucky Dog Award and return to the lead lap. With limited sets of tires in the pits, Mears took care of his Goodyear rubber and held his spot in the 18th position at the conclusion of Stage 2.

Over the final 100 laps, the GEICO Military Ford began to come to life as the adjustments made the machine the "best the car has taken off yet." The over-the-wall crew picked up four positions on pit road, allowing Mears to restart from the 15th position with five laps remaining. A wreck would take place directly in front of Mears the next lap, forcing the caution once again and placing the No. 98 Mustang in the 11th position for overtime. Once the leaders passed the overtime line deeming the race official, another spin would bring the yellow flag. Mears picked up two spots on that final half lap, recording a ninth-place finish.

"The guys worked really hard to make good adjustments to the GEICO Military Ford as the race wore on today," Mears said after the race. "It paid off and I was able to pass some cars and put us in position to have a solid day. The Biagi-DenBeste pit crew did a nice job of getting me on and off of pit road and we were able to pick up some positions during pit stops. We beat some good cars today and I appreciate the work this team has put in to make sure we're competitive. It's great to get a top-10 finish, especially since we're just down the road from GEICO's corporate office."

Mears and the GEICO Military crew will now shift their attention to Charlotte Motor Speedway, as the NASCAR Xfinity Series will stay in North Carolina in two short weeks. The Biagi-DenBeste team will hit the track in Concord, N.C. on Thursday, May 25 for opening practice at 4:00PM Eastern. Qualifying will take place on Saturday, May 27 at 10:05AM Eastern.

The green flag will fly for the Hisense 4K TV 300 on Saturday, May 27 at 1:00 pm ET. FOX Sports 1 will carry the live television broadcast, with the Performance Racing Network and Sirius XM NASCAR Radio Channel 90 carrying the live radio broadcast.

Please visit www.GEICO.com to learn how you could save money on more than just auto insurance.

You can also follow GEICO Racing on Twitter: www.twitter.com/geicoracing

 

HARD-CHARGING MEARS DERAILED BY MECHANICAL ISSUE AT TEXAS

Fort Worth, TX (April 8, 2017) - When the NASCAR Xfinity Series descended upon Texas Motor Speedway this weekend, fans and drivers alike were interested to see what the newly paved racetrack would bring as cars took to the track. Practice got underway on Friday and while Biagi-DenBeste Racing would struggle early on, Casey Mears and his No. 98 GEICO Military team were able to find speed when the race got underway on Saturday.

Mears was 22nd in the weekend's opening practice session before later qualifying 26th for Saturday's My Bariatrics Solutions 300. With full confidence in car and driver, Mears and his Biagi-DenBeste team were seemingly undeterred as the GEICO Military Ford lined up for 200-laps of racing.

When the green flag got things going in the Lone Star state on Saturday afternoon, Mears and his GEICO Military Ford Mustang got off to a quick start after starting 26th. Within the first five laps, the Bakersfield, CA, native had gathered up four spots and picked up another before the first caution flag of the day slowed the field on lap 11. He continued his trek through the field, closely eyeing the top-15 as the first stage of the day came to a close after 45-laps of racing. The GEICO Military Ford was scored in the 19th position and Mears and crew chief Jon Hanson exchanged radio chatter about the newfound speed and how much the car had improved to that point.

Casey Mears

During the break between stages, Mears brought his No. 98 GEICO Military Ford to the attention of the Biagi-DenBeste pit crew, who promptly outfitted him with four fresh tires, fuel and adjustments. The car was fast and the team was excited about the day's prospects as the field prepared to return to green. As Mears exited pit road during his journey back out to the racing surface, something snapped and his car was soon spilling oil all over pit road and the racetrack. When Mears got in the gas as he took off, the nuts that hold the gear on the housing stripped, causing a rearend seal issue. He was done for the day. After finding speed in what was certain to be a top-10 car, Mears was relegated to a 38th place finish.

"This is disappointing because I was having a lot of fun out there and the GEICO Military Ford was fast. We were definitely going to be top-10 today," Mears said in the garage. "The Biagi-DenBeste team worked hard this weekend and we were able to find speed for the race today. We were passing a lot of cars and having fun, so standing here right now is heartbreaking. Thanks to Jon Hanson and the guys for their hard work this weekend. We will be ready to get back to work at Richmond."

Mears and the GEICO Military team will now shift focus to the next race on their schedule, which will take place in Richmond, VA.

Casey Mears and the No. 98 GEICO Military Ford Mustang will hit the track at Richmond International Raceway for the weekend's opening practice session on Friday, April 28th, at 1:00 PM (ET). Qualifying will follow on Saturday at 10:05 AM (ET).

The ToyotaCare 250 NASCAR Xfinity Series race is on Saturday, April 29th, and it will be televised live on FS1 beginning at 1:00 PM (ET). The Motor Racing Network (MRN) will carry the live radio broadcast, along with SiriusXM NASCAR Radio, channel 90.

Please visit www.GEICO.com to learn how you could save money on more than just auto insurance.

You can also follow GEICO Racing on Twitter: www.twitter.com/geicoracing

March, 2017

MEARS AND GEICO MILITARY TEAM HUSTLE TO 14TH AT FONTANA

Fontana, CA (March 25, 2017) - While the 2017 NASCAR Xfinity Series season got underway at Daytona International Speedway in February, Casey Mears and his No. 98 GEICO Ford Mustang made their debut this weekend in southern California. Just before the start of the season, Mears and GEICO announced a 12-race schedule with Biagi-DenBeste Racing that commenced in Fontana. A native of Bakersfield, CA, Mears had many family members on-hand, including his legendary father Roger Mears, when he took to the track to turn his first laps in his new ride.

When practice got underway on Friday, Mears climbed into the No. 98 GEICO Military Ford looking to build the relationship with his new team. This weekend would be Mears' first opportunity to work with the Biagi-DenBeste Racing organization, but one couldn't tell, as the group showed speed immediately and finished up the first practice session in the 15th position. In qualifying, they continued to be quick and Mears toured the 2-mile oval in just 40.375-seconds, at a speed of 178.328-miles per hour, landing him 19th on Saturday afternoon's starting grid.

MEARS AND GEICO MILITARY TEAM HUSTLE TO 14TH AT FONTANA

When the green flag signaled the start of Saturday's Service King 300, Mears made immediate progress. Starting 19th, the GEICO driver quickly gained five spots and was in the 14th position by the close of lap five. Mears continued his charge by breaking into the top-10 by the tenth lap of the 150-lap event. Throughout the race, the Biagi-DenBeste pit crew worked efficiently, returning the GEICO Military Ford Mustang to the racing surface in prompt fashion after each stop, allowing Mears to remain in a competitive position as the race began to wind down.

When the race's final caution flag waved with only eight laps to go, crew chief Jon Hanson gambled and ordered Mears and his No. 98 GEICO Military Ford to pit road for four fresh Goodyears, while a large of group of cars stayed out and opted to take their chances against a track that is especially hard on tires. Mears would be relegated to starting 26th when the race returned to green, but Hanson's gamble paid off. Mears and his GEICO Military machine made an almost effortless assault on the field when they began charging to the front, collecting positions in bulk. By the time the checkered flag closed out a busy day of racing just a few laps later, the Bakersfield native had gathered up 12 spots and crossed the finish line in 14th place.

"We had some fun out there today and the GEICO Military Ford was strong there at the end and we were able to get to the front pretty quick," Mears said after the race. "We have some work to do, but this was our first race together, so we'll be stronger as the season goes on. Jon (Hanson, crew chief) and the crew did a nice job on pit road today and made good adjustments as the race went on. I'm looking forward to getting back in the car at Texas and continuing to build something here."

Mears will drive the No. 98 GEICO Military Ford Mustang in at least 11 more NASCAR Xfinity Series races this season. Below is the current 2017 schedule:

  • Texas                4/ 8
  • Richmond          4/29
  • Charlotte           5/27
  • Kentucky           7/7
  • Indianapolis       7/22
  • Watkins-Glen     8/5 (Road Course)
  • Mid-Ohio            8/12 (Road Course)
  • Road America    8/27 (Road Course)
  • Dover                 9/30
  • Phoenix             11/11
  • Homestead        11/18

Casey Mears and the No. 98 GEICO Military Ford Mustang will hit the track at Texas Motor Speedway for the weekend's opening practice session on Friday, April 7th, at 2:30 PM (ET). Qualifying will follow on Saturday at 10:35 AM (ET).

The My Bariatric Solutions 300 NASCAR Xfinity Series race is on Saturday, April 8th, and it will be televised live on FOX beginning at 1:30 PM (ET). The Performance Racing Network (PRN) will carry the live radio broadcast, along with SiriusXM NASCAR Radio, channel 90.

Please visit www.GEICO.com to learn how you could save money on more than just auto insurance.

You can also follow GEICO Racing on Twitter: www.twitter.com/geicoracing.

 

MEARS RETURNS HOME FOR 2017 NASCAR XFINITY SERIES DEBUT

GEICO Military and Biagi-DenBeste Racing Announce 2017 Schedule

Fontana, CA (March 23, 2017) - After announcing in February that he would run 12 NASCAR Xfinity Series races in the No. 98 GEICO Military Ford Mustang for Biagi-DenBeste Racing, the time has come for Casey Mears to hit the track. His first race of the 2017 season is this weekend in Fontana, CA, and the Bakersfield native will make his first laps in his new ride when the first practice session gets underway at 3:30 PM (ET) on Friday.

Mears, a 14-year NASCAR veteran, last competed in the Xfinity Series in 2010. He has one win, 16 top-5 and 32 top-10 finishes in just 93 starts in the series. The GEICO driver also captured four pole awards, while leading 361-laps.

This weekend, Mears takes aim at the 2-mile southern California oval, piloting an entry fielded by the team that first delivered a GEICO car to Victory Lane when, on July 2, 2004, the Biagi-DenBeste group departed Daytona International Speedway with trophy in-hand. The pair looks to continue their success as they again partner, this time with Mears as the wheelman of the No. 98 GEICO Military Ford, which will pay tribute to our nation's military and its service members and families.

"I'm excited to get on-track this weekend and see what the GEICO Military Ford can do. It will be fun getting behind the wheel and driving a racecar that honors our military for all they do for our country," Mears said. "These guys on the Biagi-DenBeste team work really hard and are a great group, so I feel like we'll be successful this year. It's nice that I get to run the first race here in California, where a lot of my family resides. We'll have a big group of people at the track this weekend, so it'll be special and I'll do all I can to get the GEICO Military car up front." He continued, "I want to thank both Biagi-DenBeste Racing and GEICO for this opportunity. I am proud to be associated with a sponsor and team that support our military service members and their families. It says a lot about the character of both organizations."

Mears will drive the No. 98 GEICO Military Ford Mustang in at least 12 NASCAR Xfinity Series races this season. Below is the current 2017 schedule:

  • Fontana             3/25
  • Texas                4/ 8
  • Richmond          4/29
  • Charlotte           5/27
  • Kentucky           7/7
  • Indianapolis       7/22
  • Watkins-Glen     8/5 (Road Course)
  • Mid-Ohio            8/12 (Road Course)
  • Road America    8/27 (Road Course)
  • Dover                 9/30
  • Phoenix             11/11
  • Homestead        11/18

Casey Mears and the No. 98 GEICO Military Ford Mustang will hit the track in Fontana, CA, for the weekend's opening practice session on Friday, March 24th, at 3:30 PM (ET). Qualifying will follow on Saturday at 12:30 PM (ET).

The Service King 300 NASCAR Xfinity Series race is on Saturday, March 25th, and it will be televised live on FS1 beginning at 4:00 PM (ET). The Motor Racing Network (MRN) will carry the live radio broadcast, along with SiriusXM NASCAR Radio, channel 90.

 

February, 2017

GEICO AND BIAGI-DENBESTE RACING REUNITE FOR 12-RACE XFINITY SERIES DEAL WITH CASEY MEARS

February 20, 2017 – NASCAR veteran Casey Mears and sponsor GEICO will partner with Biagi-DenBeste Racing for 12 races in the 2017 NASCAR Xfinity Series season. Mears will pilot the #98 GEICO Military Ford Mustang, which will pay tribute to our nation’s military and its service members.

This partnership reunites a sponsor and team who previously experienced success together in the Xfinity Series from 2002 to 2006, where Biagi-DenBeste Racing handed GEICO their first NASCAR win on July 2, 2004, at the Winn-Dixie 250 at Daytona International Speedway. 11 years later, they are back together and looking to achieve similar results with Mears behind the wheel, beginning in Fontana, CA, on March 26th.

A winning Xfinity Series team, Biagi-DenBeste Racing visited Victory Lane during the 2016 season and team owner Fred Biagi aims for continued success with Mears and GEICO in 2017.

“It’s great to have GEICO back on-board after experiencing success together early on,” Biagi said. “GEICO is a first class company that has high standards and cares about its customers. Our philosophies line up well and we look forward to working together to have a successful year with Casey and the GEICO Military Ford.” He continued, “I’ve always had a lot of respect for Casey and his family and it excites me to have him in our racecar. I believe this new partnership will not only help us improve our race program, but also result in elevated awareness and generate the interest of potential sponsors.”

Aside from being the longtime sponsor of Germain Racing’s #13 Monster Energy NASCAR Cup Series entry, GEICO has become synonymous with the sport of auto racing, establishing itself as an entitlement sponsor at Talladega Superspeedway with the GEICO 500, while also blanketing racetracks across the country with the GEICO logo, including campgrounds where fans make their home during each race weekend.

“We are excited to expand our footprint in the NASCAR community with our sponsorship of Casey Mears and Biagi-DenBeste Racing in the Xfinity Series,” said GEICO vice president of marketing, Ted Ward. “We enjoyed our relationship with the team in years past and are happy that Casey will continue to be part of the GEICO family. This program is a nice complement to our Monster Energy NASCAR Cup Series sponsorship of Germain Racing and will help broaden our presence during race weekends. The military is an important component of our business and we are looking forward to honoring our service members with the #98 GEICO Military Ford.”

Casey Mears carries with him one of the most recognized names in the sport of auto racing. He has experienced success at each of NASCAR’s top two levels, winning races in both the NASCAR Xfinity Series and Monster Energy NASCAR Cup Series. In 2006, he became the first full-time NASCAR driver to achieve an overall victory at the Rolex 24 at Daytona.

Since making his NASCAR debut at Homestead-Miami Speedway on November 10, 2001, Mears has been employed by NASCAR’s elite, including Chip Ganassi Racing, Hendrick Motorsports and Richard Childress Racing. He spent the last seven seasons as the driver of the #13 GEICO entry for Germain Racing, where he helped expand a grassroots Monster Energy NASCAR Cup program into a competitive top-25 team that continues to experience success.

“I’m thankful for GEICO’s continued support and I’m happy we were able to get this deal put together with Biagi-DenBeste Racing,” Mears said. “Fred Biagi and Bill and Lori DenBeste are great people and I’ve always respected them and how committed they’ve been to NASCAR and building their team over the years. I’m honored to be able to drive the #98 GEICO Military Ford and pay tribute to our military and their families. GEICO does a terrific job of supporting the military and I appreciate the opportunity to play a small role in honoring our service members.”

#98 GEICO Military Ford Mustang

 

About GEICO

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger auto insurance company in the United States. GEICO, which was founded in 1936, provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 15 million private passenger customers, insuring more than 24 million vehicles (auto & cycle).

Using GEICO’s online service center, policyholders can purchase policies, make policy changes, report claims and print insurance ID cards. Policyholders can also connect to GEICO through the GEICO App, reach a representative over the phone or visit a GEICO local agent.

GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), boats, travel trailers and motorhomes (RVs). Coverage for life, homes and apartments is written by nonaffiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. Commercial auto insurance and personal umbrella protection are also available.

For more information, go to www.geico.com.

About Biagi-DenBeste Racing

Biagi-DenBeste Racing is owned by Fred Biagi and Bill DenBeste, with Lori DenBeste serving as President.

Fred Biagi owns Biagi Bros Transportation with his brother Greg in Napa, CA. Though racing is their passion, their careers have been driven by 18-wheels instead of four. They started in 1978 as a transportation company, but have evolved over the years into a full service transportation, warehousing and logistics company offering expert 3PL services to clients across North America. You can find out more by visiting: www.biagibros.com

Bill and Lori DenBeste established DenBeste Transportation, Inc. in 1988. The company specializes in the transportation of hazardous and non-hazardous (contaminated) soils and is the largest transporter of hazardous and non-hazardous materials in California. The company later evolved into DenBeste Water Solutions (DWS). DWS is an environmental rental company dedicated to providing cost-effective, state of the art turnkey liquid storage solutions and equipment to a wide variety of industries, including environmental, engineering, Oil and Gas.

 

January, 2017

Fresh from Florida sponsoring Almirola at Talladega

Richard Petty Motorsports announced that the "Fresh From Florida" campaign will return for their fourth season with Aric Almirola and RPM. Through the partnership, Almirola, who is Fresh From Florida himself, will drive the #43 Fresh From Florida Ford at Talladega Superspeedway (May 7) and the #98 Fresh From Florida Ford at Daytona International Speedway for both NASCAR XFINITY races, as well as Atlanta Motor Speedway, Talladega Superspeedway and Charlotte Motor Speedway. The partnership will kick off during Speedweeks at Daytona International Speedway, perfectly timed for peak season for strawberries, tomatoes, sweet corn and peppers. The partnership will include media buying and in-car camera purchases by RPM on behalf of the campaign. The "Fresh From Florida" campaign is focusing on retail activations at 40 Florida Walmart locations, which kicks off Tuesday, January 25 and leads into Speedweeks. Each activation will feature the #43 Fresh From Florida Ford, Fresh From Florida brand ambassadors, activities and giveaways of hats, t-shirts and gift cards in an effort to encourage consumers to buy Fresh From Florida products.(Richard Petty Motorsports).

 

The Possibilities are Endless

Entering into a NASCAR Xfinity Series partnership is an effective, high impact marketing strategy.